Here are the reasons you should choose Ruby:

• Object Based - Ruby is totally object based, even more so than Python, without sacrificing power.
• Uses Blocks - Just like a PHP or visual basic, blocks are used to make programming simpler.
• Visual Appearance - to make it intuitive, especially for a new programmer, being able to visualize is extremely important. The logic of Ruby allows the programmer to visualize, and interpret the code quick and more clearly.
• Growing Leader - Ruby is new, it is young, and it is on track to become a major force in programming. The sooner you become part of it the better.
• Flexible - Ruby is open, if you do not like a part of it, you have the ability to make changes...how many other languages can say that?
• Free - Ruby is free, this might not mean much for large companies, but for small time web developers, this is extremely important.